Section 11.

Headline 5 Year Future
Club Objectives.

You have now gone through the process of club development planning addressing your current and planned activity for the next 12 months.
However, it is important to look further into the future, setting realistic objectives for the medium to long term.

As a club you have a mission statement and short term objectives – you know ‘What you have got now’ and ‘What you want’ in the next 12 months,
but in 5 years time ‘Where do you want to be?’

Instructions: Summarise your Club Development Plan and set clear goals for the medium to long term future

Against each theme in Table 1 below, summarise ‘What have we got now?’ and ‘Where do we want to be’ in 5 years time?

Remember: this information should directly correlate to and summarise the detail you have completed in every section of your Club Development Plan.

Remember: Be ‘SMART’ – the objectives you identify should follow these five simple well known rules…

S	Specific	Only include specific statements or actions within your objectives, by doing this the club are more likely to achieve its goals.
M	Measurable	The objectives you identify must be measurable, this way you can identify clearly what you have or haven’t achieved.
A	Agreed	Your objectives must be agreed by all, without this agreement, delivering the objectives may be difficult or left to just one person or a few key people.
R	Realistic	Your objectives must be realistic. If your objectives are too adventurous or require time and resources beyond the clubs capacity, future development may be difficult.
T	Timescale	Identify when each action should be completed by; this will help the club celebrate its achievements and target future ‘yet to achieve’ actions.

Table 1:

Theme	What have we got now?	In 5 years time… ‘Where do we want to be?’
Cricket Participation (Playing members)	§ A total of 57 senior playing members (including 16 16-18 year olds) § A total of 136 Under 16 playing members made up as follows; § 22 players at Under 9 (20 boys + 2 girls) § 32 players at Under11 (30+2) § 50 players at Under 13 (35+15) § 32 players at Under 15 (32+0)	§ Increase senior playing members to 50 (excluding the 16-18 year old players) § 40 players at each of the youth team levels § An estabished female cricket team in line with Wiltshire County Board aims § §
Clubmark Accreditation (Cricket Clubmark)	§ Youth committee ensuring that ClubMark standards at time of accreditation continue to be met § Child Welfare Officer represented on youth and management committees to ensure adherance to good practice throughout the club § CWO and Deputy CWO appointed at AGM annually § Using recommended practices to recruit coaches and volunteers into the club § Volunteer Co-Ordinator appointed	§ No changes. Maintenance of current good practice will remain an ongoing challenge. § § § §
Club Coaching Roles	§ Currently we have 6 ECB level 2 coaches (3 active) § We have 15 ECB Level 1 (or equivalent) coaches (all 15 active) § We have a further 6 people lined up to undertake coaching duties (5 on Coaches Award (Level 1) and 1 on Level 2) with course fees to be paid by the club § Many qualified and unqualified coaches perform other roles within the club such as team managers and committee members § A mentoring programme for 14-18 year old is in existence	§ Deliver an organised, structured and promoted Coach Education programme throughout the club § Encourage qualified coaches to progress through the coaching ladder § Provide assistance to those volunteers who are interested in achieving a coaching qualification § Further develop and grow the mentoring programme to encourage young people § The intended outcome is to improve the quality and number of qualified coaches at the club (for the benefit of both junior and senior players)
Club Volunteering Roles	§ We have 28 registered non-coaching volunteers § Major volunteer positions are held by senior members of the club § We have an appointed Volunteer Co-Ordinator § §	§ Continue the success of our volunteer programme by providing professional advice and encouragement to those identified as interested § Maintain volunteer numbers at around the 30 level § Encourage those in the senior teams (first team and second team) to take more responsibility within the club. § §
Club Membership (whole club membership)	§ Current membership is 193 (including juniors) § The club is proud to maintain lower than normal membership fees and junior membership is only £5.00 § A successful signing on evening is held each April at which two thirds of the seasons membership fees are collected. § Club attracts membership from all the surrounding towns and villages § Club has a proven and very successful transition path from junior to senior membership	§ Membership to be more even across the age ranges. At the moment we have good numbers under 20 and over 35, but lack good numbers between 20-35 § Maintain good transition so that players who have gone through 6-8 years of junior membership are retained by the club into senior cricket § § §

Section checklist

Ask yourself the following questions…

• Is the content of this section accurate and realistic?

• Have you cross referenced other sections of the club development plan that impact on this section?

• Have you scheduled activity in a logical and phased pattern over a period of time during this section?

• Do you have the capacity and resources to deliver this section?

• Have you demonstrated ownership of this section?

• How will you communicate the actions in this section?